
This was at the Vancouver Art Gallery during National Non-Smoking Week. The red sign on the car reads as follow: Death from car accidents: 370, Death from smoking-related causes: 6,027, Quit now before it kills you. This reminds me a little bit of Everything's an Argument, but it made me realize the other side of advertising. This is set up not to get you to buy a pack of cigarettes or a car, but the opposite. Advertisements for the most part are to get the consumer to buy a product, but in this case, it was used for the benefit of the consumer. This shows the relationship of all-too-common deaths. A car related death is one that is many times hard to avoid; death by cigarette is easy to avoid. Here, the advertisement's plan was to get their message across, and it's a nice break to see a message that isn't about consumption. Listening to advertisements can sometimes seem almost like it has a subliminal message, and in this case, the message is at least a good one. Advertisements have a point, and getting that point across is what matters, and at least sometimes it is being used for some good.
